Unlocking New Value for Citrix Customers: How Recent Acquisitions Drive Services & Savings

Citrix has always been at the forefront of delivering secure, high-performance digital workspaces—and in recent months, they’ve taken a bold step forward. With the strategic acquisitions of DeviceTrust, UberAgent, and Unicon, Citrix is redefining what’s possible in the modern hybrid workplace.

These acquisitions aren’t just about adding new tools—they’re about adding tangible value for customers and unlocking fresh opportunities for partners. Let’s unpack what each acquisition means, explore use cases, and highlight how partners can drive services revenue while helping customers simplify and save.

1. DeviceTrust – Powering Context-Aware Zero Trust

In a Zero Trust world, context is everything. DeviceTrust enables Citrix environments to enforce granular access policies based on the trust level of the endpoint device.

Use Case:
A financial services firm needs to allow contractors to access internal apps, but only from corporate-managed devices and only if the device meets strict compliance checks (e.g., disk encryption, AV status). DeviceTrust enables exactly that—without third-party bolt-ons.

Partner Opportunity:
Run security posture reviews for customers. Help them consolidate third-party conditional access tools into native Citrix + DeviceTrust policies. That’s billable consulting and managed services revenue, paired with real-world security uplift.

2. UberAgent – Real-Time Analytics for Performance & UX

UberAgent is a deep analytics and monitoring platform built for Citrix environments. It goes beyond basic telemetry to provide real-time insights into user experience, app performance, network latency, and system health.

Use Case:
A healthcare provider is receiving complaints of slow login times and session disconnects. UberAgent pinpoints root causes—whether it’s a misbehaving GPO, storage bottleneck, or endpoint CPU spikes—allowing IT to fix issues fast.

Partner Opportunity:
Offer Citrix Health Check Assessments as a service. Package up ongoing experience monitoring and optimization services. UberAgent turns Citrix partners into proactive performance consultants instead of reactive troubleshooters.

3. Unicon – Secure, Cloud-Optimised Thin Clients

Unicon’s Linux-based thin client OS (eLux) and management platform (Scout) deliver secure, easy-to-manage endpoints purpose-built for Citrix virtual desktops. Perfect for hybrid work, retail, healthcare, and education.

Use Case:
A school needs to rapidly expand student access to digital classrooms, but doesn’t have the budget to buy full PCs. Repurpose older hardware with Unicon’s eLux OS, centrally managed via Scout, and deliver a seamless Citrix experience.

Partner Opportunity:
Offer endpoint transformation services—reimaging old hardware, setting up Unicon management, and integrating secure thin clients into customer environments. Low-cost hardware, high-value partner services.

Bonus Value: Citrix Universal Hybrid Multi-Cloud Licensing

All of this is now natively available under the Citrix Universal Hybrid Multi-Cloud license—which lets customers use the best Citrix features across on-prem, cloud, and hybrid deployments, without worrying about where workloads live.

What this means for customers:

• Consolidate third-party spend on security, monitoring, and endpoint management tools.
• Simplify licensing with a single, flexible Citrix SKU.
• Future-proof their investment with cloud-ready capabilities.

What this means for partners:

• A clear business case to go back into every existing Citrix customer.
• Map out the ROI of consolidating toolsets into the Citrix platform.
• Lead with services—assessments, implementations, and ongoing support.

The CXANZ.com View

As Citrix evolves, so does the partner opportunity. These acquisitions are more than product add-ons—they’re platform enhancements that make Citrix even more indispensable in a secure, hybrid, and cost-conscious world.

At CXANZ, we’re already helping partners across ANZ leverage these capabilities to deepen customer engagements, boost services revenue, and future-proof Citrix environments.

Need help crafting your services offering or building the business case for your customers?

Reach out. Let’s get the conversation started.